Fi'zi: k is a racing brand which got founded in 1996 in sunny Italy. It represents beauty, quickness, passion and freedom for people who drive races against each other or against the clock.

The brand Fi'zi: k should represent the feeling of fire during competition. Fi'zi: k is the phonetic spelling of the word physique relating to the shape or the condition of the human body.

The product range includes all components that make a connection between the driver and his bike: saddles, handlebar tapes and shoes which are mainly designed for competitions or time trials. The definition Fi’zi:k. is often used as a synonym for the description of the fitness condition or the motor skills and so often is associated with strenght and good health.

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